An ever-growing email list of qualified leads is a valuable asset for businesses of all kinds and sizes, especially when it comes to getting the most value out of paid advertising.
In this episode of Shopify Masters, we’ll be talking with Susan Bradley, the President of Wee Squeak, a company that produces and sells fun shoes that have glittery touches and darling details for kids.
You’ll learn from an entrepreneur who grows her email list solely using Facebook, and get a detailed look at the highly successful list building strategy she recently implemented for Black Friday 2015.
In this episode, we'll discuss how to:
- Capture email subscribers by running events on Facebook (and not the “events” you’re thinking of).
- Earn a subscriber AND a sale at the same time.
- Partner with other brands to co-promote giveaways that grow your email list.
Listen to Shopify Masters below…
Show notes:
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- The Corporate Gifting Strategy That Unlocked Their B2B Revenue
- The Untapped Customer Bases That Forever Spin Discovered on Crowdfunding Sites
- What It's Like to Build a Luxury Brand (Without the Luxury of Time or Money)
- Behind the Scenes of the Buzzfeed Channel- An Interview with Ben Kaufman
- Why Marion Smith Turned Down a 6-Figure Salary to Become an Entrepreneur
- How to Sell Guitars by Running Them Over with a Prius
- The Video Advertising Strategy That Powers This $4.7 Million 3D Printing Company
- Why This Entrepreneur Assumes Nothing and A/B Tests Everything
- How a $100 Bottle of Hot Sauce Brings the Heat and Virality
- The Slow Grind of PR and How It Got Combat Flip Flops On Shark Tank